“I am interested in when and why individuals might choose to watch the television show Friends rather than spending time with actual friends.”

In an important pair of papers, Gend-ler introduces a novel term to describe the mental state that underlies these reactions: She calls it “alief.” Beliefs are attitudes that we hold in response to how things are. Aliefs are more primitive. They are responses to how things seem. In the above example, people have beliefs that tell them they are safe, but they have aliefs that tell them they are in danger. Or consider the findings of Paul Rozin, a professor of psychology at the University of Pennsylvania, that people often refuse to drink soup from a brand-new bedpan, eat fudge shaped like feces, or put an empty gun to their head and pull the trigger. Gendler notes that the belief here is: The bedpan is clean, the fudge is fudge, the gun is empty. But the alief is stupid, screaming, “Filthy object! Dangerous object! Stay away!”

The point of alief is to capture the fact that our minds are partially indifferent to the contrast between events that we believe to be real versus those that seem to be real, or that are imagined to be real. This extends naturally to the pleasures of the imagination. Those who get pleasure voyeuristically watching real people have sex will enjoy watching actors having sex in a movie. Those who like observing clever people interact in the real world will get the same pleasure observing actors pretend to be such people on television. Imagination is Reality Lite—a useful substitute when the real pleasure is inaccessible, too risky, or too much work.

But there are also certain compelling features of the imagination. Just as artificial sweeteners can be sweeter than sugar, unreal events can be more moving than real ones. There are three reasons for this.

First, fictional people tend to be wittier and more clever than friends and family, and their adventures are usually much more interesting. I have contact with the lives of people around me, but this is a small slice of humanity, and perhaps not the most interesting slice. My real world doesn’t include an emotionally wounded cop tracking down a serial killer, a hooker with a heart of gold, or a wisecracking vampire. As best I know, none of my friends has killed his father and married his mother. But I can meet all of those people in imaginary worlds.

Second, life just creeps along, with long spans where nothing much happens. The O.J. Simpson trial lasted months, and much of it was deadly dull. Stories solve this problem—as the critic Clive James once put it, “Fiction is life with the dull bits left out.” This is one reason why Friends is more interesting than your friends.

Finally, the technologies of the imagination provide stimulation of a sort that is impossible to get in the real world. A novel can span birth to death and can show you how the person behaves in situations that you could never otherwise observe. In reality you can never truly know what a person is thinking; in a story, the writer can tell you.

via YMFY and the whole article is at the chronicle review